The internet allows for being an individual and for doing business the way you want to do it. That is the great thing.
There are a lot of people who talk about this. The importance of having your market and doing your thing. But then they just copy what someone else goes and does.
There was someone who decided to put out a new style of email. The following week I had five people copying them in my inbox. Some were even labeling the email the same exact thing.
One person says that everyone should be on TikTok and then all of a sudden everyone starts preaching it.
We are dealing with self-fulfilling prophecies. If you have enough of a following then you can just make a prediction and then will have others jumping in based on what you say.
People talk originality and the independence but then they seem to rely so much on what someone else say. People are still scared to make a decision and take the risk of being wrong.
Why? There is so little downside for most of these things. How about someone actually just be original and see what happens. You don't need to be everywhere but make wherever you are count for something.
Be your own person and follow your own path.