There seems to be a trend towards people supporting issues or causes due to some connection or benefit. An example is the guy who says, "as a husband, brother, or father I support this women's issue."
Or as I saw pointed out recently in a tweet people supporting LGBTQ inclusion because it is good for business.
We should be supporting people and causes because it is the right thing to do, not because we see some benefit in it. As a human being it should be how we think of and treat other human beings.
If your business gains from it, wonderful, but that shouldn't be the reason behind why you are doing it.